ABOUT

Welcome to the Purdue NIL Store. 

The Purdue NIL Store provides every Purdue Boilermaker student-athlete with the opportunity to sell officially licensed NIL merchandise.

Purdue fans can shop confidently knowing they are receiving high quality merchandise while putting industry-leading payments directly into the pocket of their favorite Boilermaker athlete.

The site will be continuously updated with exciting custom drops for individual athletes, premium jersey options and more.

Shop. Support. Cheer.

About the NIL Store Network

Backed by Mark Cuban, the NIL Store’s foundation is built on three principles:

1. NIL merchandise should be available to all athletes, not just some.
2. Athletes should come first in every conversation
3. Athletes should make as much money as they possibly can on every sale.

It is those three principles that have been the guiding light for the NIL Store powered by Campus Ink since stepping into the Name, Image and Likeness space in the fall of 2021.

Born on the campus of the University of Illinois, the Illinois NIL Store made $100,000 collectively for the men’s basketball team alone during the 2021-22 season. The model drew the attention of Mark Cuban, who invested with the stipulation that merchandise opportunities be made available to all athletes, not just some.

The NIL Store has grown exponentially ever since, hiring a team of former collegiate athletes, coaches and administrators who have dedicated their entire professional careers to bettering the welfare of student-athletes.

Verified by NIL Network, the NIL Store is continuing to raise the standard for officially licensed and custom merchandise in the NIL space.

The NIL Store is powered by Campus Ink.

About Campus Ink

Rooted in education, Campus Ink builds licensed merchandising platforms that enable collegiate students to elevate their brands, learn design and become product marketers. Our NIL Store gives student-athletes the tools to recognize their potential in name, image & likeness merchandise sales, while our unparalleled student program trains students on campus in design, sales & marketing. Campus Ink provides the tools to earn real money while supporting athletes, university departments & greek organizations.

Inquiries

For all media and brand partnership inquiries, contact NIL Store Manager of Marketing & Communications, Sean Ellenby (sean@campus.ink).

  • This is just the start!

    We'll be regulalry rolling out brand new products to support your Boilermaker Student-Athletes. Be sure to check back often for specialty items and new merchandise. Follow us on social, join our newsletter, and support your Boilermakers!

  • Limited Releases

    Athletes have the opportunity for exclusive limited merchandise. Our artists work with athletes to make original merch for their fans. Be sure to follow your favorite athletes to be notified of limited drops!

  • Real Money

    It's a new era in collegiate athletics and we believe that our student-athletes should have agency in how their name, image, and likeness is used. We pay our athletes in real time and let them have a say in their earnings. No small percentages.

FAQs

How is this different?

Our Athletes Share profits instead of small percentages. Our approach allows athletes to collaborate while our team does the heavy lifting. Your sport and your schooling are your #1 priority, not running a store. We think beyond the t-shirt and put our athletes first.

How do athletes make money?

Our athletes make money on each transaction. They make anywhere from 8$-15$ per item sold.

Does this cost the athlete?

No. We have built this platform for every athlete in every sport and it is 100% free for them.

Will there be more products added?

Yes! Throughout the year we will be adding more products. Be sure to check back frequently. Follow your favorite athletes and this store on social.